Client: Vrai Hair
Logo, branding, packaging, merch
2021
Vrai Hair Branding
Project
Details
THE WHY
This client came to me needing a brand for her homemade wig and salon business. She wanted something that uplifted women and stressed the importance of confidence and elegance.
CREATIVE EXECUTION
I created a brand identity focused on a refined, feminine aesthetic—with soft color palettes, bohemian typography, and a logo that evokes both sophistication and strength. I wanted the design to feel warm, affirming, and uplifting, reinforcing the mission to help women feel confident, seen, and beautiful in their own skin.
Packaging & Merch
