Pursue Branding & Deck
Client: Education For A Lifetime
Logo, branding, educational deck, infographics
2021
Pursue teaches middle schoolers to set boundaries and high schoolers to avoid sexual risks.
Project
Details
THE WHY
Education For A Lifetime came to me and wanted me to design a logo and branding for their sexual education course called ‘Pursue’. They wanted it to be gender neutral and something that would appeal to middle and high school ages.
CREATIVE EXECUTION
I created a logo, brand guide, slide templates, and infographics. The logo includes three arrows which symbolize moving forward in pursuit of healthy relationships. I wanted the brand color scheme to be bright and hopeful while also gender neutral. The branding appeals to middle and high school ages with playful graphics and feels more intentional in design, unlike most sex ed decks/videos which are outdated, so they will stay engaged in learning about a uncomfortable topic.
